SimpleHuman, a home product company known for its stylish and thoughtful, user-friendly designs, is getting into beauty. The company has launched a makeup mirror at Sephora, with a tech-savvy design twist – it’s sensor-activated.

The LED mirror has a sensor that automatically lights up as the user’s face approaches. It is designed to stimulate natural sunlight, to help women make sure their makeup looks color-correct.

The mirror is equipped with simplehuman’s tru-lux light system, which delivers exceptional brightness and clarity, offering 5x and 10x magnification.

Designer Frank Yang, CEO/designer, SimpleHuman, commented:

“We’re excited to work with Sephora and look forward to expanding our presence in the beauty market.”